Goodrich Global

Goodrich Global is a leading interior decoration materials supplier in Asia, specializing in high-quality wallcoverings, flooring, and fabrics to create aesthetically refined and functional solutions for both residential and commercial spaces. To precisely capture high-end and corporate clients in a competitive market, we developed a customized SEM strategy designed to comprehensively boost their online visibility and conversion rates.

At the core of our approach was Google's Performance Max (PMax)—an all-in-one automated advertising system. By integrating multiple channels including Search, Google Display Network (GDN), YouTube, and Maps, Goodrich Global's products were automatically and precisely delivered to the most promising target audiences. This strategy successfully expanded their digital reach in a cost-effective manner, significantly increasing inquiry volume and business conversions, while further solidifying their market leadership position.