BLOG

Despite AI-driven search engines and zero-click results reshaping online visibility, data shows SEO still drives over 50% of total web traffic. With Google managing 83% of searches and AI-based search platforms like ChatGPT and Perplexity rising rapidly, the future of SEO depends on adaptability. Brands that combine AI tools with original content, E-E-A-T signals, and cross-platform optimization are seeing the best growth results.

Discover how Generative Engines like ChatGPT and Gemini are changing search. Learn actionable Generative Engine Optimization (GEO) strategies to boost AI visibility and citations in 2025.

Domain Authority (DA) and Page Authority (PA) are both important metrics in SEO. This blog will introduce DA and PA to you, and discuss ways to effectively increase your scores, including creating high-quality content, earning quality backlinks, and enhancing user experience—helping your website achieve better search rankings and visibility online.

Let's understanding the meaning of "white hat SEO", "black hat SEO" and "gray hat SEO", they are crucial to have a well SEO performance.

Many users to use AI search engines for searches. Let's talk about them and how to improve website content to cater to their operation mode.

Bounce rate, an important data when operating a website. Let’s see how to minimize website bounce rate, lead your website to succeed.

A&W Digital are here to work with you to find your brand’s keywords. Pay attention if you want to improve your website’s SEO performance.

If you want to tell your website is secure, you will need an SSL certificate. We will tell you about SSL and its benefits for your website.

Whether you should use SEO or SEM for promotion? Let's refer to this blog and make the best promotion.

Let’s explore the differences of social media and website and how both of them can drive business development.

A&W Digital introduces you to the basic operating principles and core components of SEO to help you understand and master SEO.

Creating a website is the first step toward success for any business. A&W Digital outline six reasons why your brand should have a website.

The launch of SearchGPT may change the search engine market. A&W Digital analyzes possible changes and strategies for content marketing.

SEO is essential for any brand. Learn about SEO and its benefits. Is SEO "free"? Discover the costs and understand its importance.