Building a website is the first step for a business to succeed. Even start-ups or small and medium-sized enterprises should have a website of their own brand. A well-designed, fully functional website not only reflects your brand identity but also serves as a powerful platform to engage potential customers and provide them with valuable information.
In this article, A&W Digital highlights six key reasons why every brand should have a website. If you're still on the fence about creating one for your business, this is your sign to take the leap!

6 Reasons why you must have a company website
Showcasing brand characteristics
Increasing credibility
24-hour operating platform
Making good use of different promotion channels
Connecting with customers quickly
Getting comprehensive data

Showcasing brand characteristics
A potential customer's first impression of your brand often starts with your website. When designing a website, it's essential to incorporate your brand's unique style to showcase its identity through visual elements. A professional and visually appealing website can significantly enhance your brand image and market recognition. Without a website, potential customers may struggle to find or learn about your brand, and there's a high chance they'll turn to competitors with an online presence during their search.

Increasing credibility
Researching online before making a purchase is a common habit for many people. Having a website allows your brand to introduce itself to potential customers and build credibility through the information provided. A website enables you to present detailed and relevant information about your brand and products, such as company background, vision, product descriptions, features, functions, usage guides, pricing, and purchasing options. A concise and user-friendly website makes it easier for potential customers to learn about your brand, leaving a positive impression while enhancing trustworthiness.

24-hour operating platform
A website works tirelessly for your brand 24/7, while a physical store may only operate 8 to 10 hours a day. A website is always available, showcasing your brand and meeting potential customer needs anytime, anywhere. As long as customers have internet access, they can discover your website and potentially become your clients. Moreover, compared to the costs of renting a physical store, utility bills, and staffing, the investment in building and maintaining a website is relatively low.

Making good use of different promotion channels
To increase brand awareness, it is essential to leverage various online marketing strategies. Regarding online promotion, most people think of social media platforms like Facebook and Instagram. However, search engine marketing is equally important. Search engines, particularly Google, are widely used for finding information online, making Google's search rankings critical. According to research by BACKLINKO, 27.6% of Google users click on the first result on the search page, while only 0.63% click on results on the second page. This highlights the importance of ranking well in search engine results. To attract potential customers to your brand, focus on building and optimizing your website to achieve higher rankings on Google's search results pages.
You might wonder, "If social media can also appear on the first page of search results, why is having a website better?"
A website appearing at the top of search results is more advantageous than social media because it drives traffic directly to your site, strengthening your domain's visibility and authority on search engines.
To evaluate your website' SEO performance, you can refer to its DA (Domain Authority) score. DA, developed by the U.S. SEO company Moz, is a metric that estimates how well a website performs in search engine rankings based on factors referenced in Google's official guidelines. A higher DA score indicates that Google views your website as more valuable to visitors, increasing its chances of ranking higher on search results pages. Factors like backlinks, website traffic, and time spent on your site impact your DA score. To improve your domain's DA, it's best to direct traffic to your website rather than social media. Driving traffic to social media offers little direct benefit to your brand.

Connecting with customers quickly
Before choosing a brand and making a purchase, potential customers often research products and compare different brands. For these purpose-driven customers, a website is an excellent platform to provide the information they're looking for, making it easier for them to discover your brand. Beyond offering detailed information about your brand and products, including features like FAQs, Contact Us, and Live Chat can help address customer inquiries in real time or provide after-sales support. These features enable direct communication, improve efficiency, and enhance customer satisfaction.

Getting comprehensive data
Using social media as a promotional tool has its limitations, particularly when it comes to understanding user data comprehensively. By having your own website, you can integrate analytics tools like Google Analytics and Facebook Pixel to effectively gather and analyze website data. This data provides insights into your potential customers, such as their geographic location and preferred language.
Additionally, it helps identify which pages are performing well and which areas need improvement. Analytics tools can offer metrics like bounce rate, time on site, and session data, enabling you to optimize your website to keep visitors engaged longer and increase conversion opportunities.
You can also leverage this data for targeted remarketing campaigns, guiding potential customers toward making a purchase and turning them into loyal clients.

The six reasons above highlight the importance of creating a professional website for your brand. A well-designed website not only enhances your brand image but also attracts potential customers and helps build lasting relationships with them. In today's highly competitive online marketing landscape, establishing a website is an essential step to achieve greater returns and stand out from the competition.
Want to create a company website but don't know where to start?
A&W Digital's team specializes in making professional, engaging websites for your brand. Our designs feature responsive web design (RWD) to ensure seamless functionality across all devices, helping your brand effectively communicate with potential customers.
Contact us today to learn more about our website design services!
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